Director and producer James Wan has enjoyed much success in this scary sandbox with his Insidious, The Conjuring, and Annabelle franchises. Following the era of frequently (mis)labeled “torture porn” films, the massively popular found footage horror Paranormal Activity, released wide in 2009, had aesthetics and tropes familiar to paranormal investigation programs.
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Ghost Hunters, Ghost Adventures, and related shows even arguably contributed to the return of ghosts as popular movie monsters. The October 28, 2017, back-to-back episodes of Ghost Adventures delivered the network its highest rated Saturday night in two years. And the show remained a ratings contender for Travel as of November 2017. More recently, Bagans and Goodwin appeared on The Late Late Show with James Corden in 2015. were chummy targets of Joel McHale on The Soup! Their big characters at least partially inspired Nick Kroll’s “Ghost Bouncers” skit on Kroll Show, and the protagonist in the found footage horror film, Grave Encounters. The Ghost Adventures brand has been leveraged for spin-offs, and book deals, and earned enough popularity to be parodied. Broadcasting Cable reported in 2014 the median age of the GA viewer was 39.1 compared to Ghost Hunters' viewers median age of 47.3. Similar to Ghost Hunters, Ghost Adventures attracted more female viewers than male, and skewed younger. A more in-your-face investigative show than both Ghost Hunters and Paranormal State, it earned a reputation for being an alpha-male “come at me, ghost” program. Ghost Adventures, however, was another story. But, despite two spin-offs, the show did not make a lasting mark in the public consciousness. Indeed, The Hollywood Reporter noted the December 2007 premiere garnered 2.5 million viewers, which was the network's third-most watched show in three years. The younger-skewing Paranormal State on A&E Network (2007-2011), which followed Ryan Buell's Pennsylvania State University Paranormal Research Society, appeared to be Ghost Hunters' greatest rival in the paranormal space. Sure, it also attracted a lot of derision and was spoofed by Saturday Night Live, and South Park (shown here) – but the Ghost Hunters legacy cannot be denied, as it ushered in an era of similarly-themed reality-TV shows. Same goes if you primarily associate FLIR cameras as the company that makes thermal imaging cameras used to capture images of ghosts.
If you have an idea of what an EVP, or “electronic voice phenomena” is, you can probably thank these guys.
In recent years, the show's formula has been tweaked to make it scarier and flashy, but even in the early days it became part of the pop culture lexicon (See: "What's that?" and "Dude, run!"). It spawned spinoffs, live episodes, a syndicated radio show, merchandise, apps, and ghost hunting events at famously "haunted" landmarks. Wilson and Hawes were part of a cultural conversation, and made the rounds on Late Night with Conan O'Brien, The Today Show, The Tonight Show, The View, Good Morning America, and Who Wants to Be a Millionaire.
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